Advertising Your Home For Sale
So now you are on. You have prepared your home (and yourself), you have priced your home competitively, you have the home in the San Diego MLS, and the lockbox is on and you’re ready to go. Now what?
Being perfectly honest, you have already done the most important things you can do to sell your home. If your home won’t sell with what has been done, than everything you do from here on out won’t help. Gotta have the fundamentals.
You do have the opportunity to enhance everything you have done. To speed up the process, and in the best cases when done right, you can create the feeding frenzy. Marketing and advertising your home.
Homes usually have a story to tell. Let them tell it. If not, create the story your house wants to tell. Whether you are “The Butterfly House” where colorful butterflies come every spring to pollinate (or whatever they do) or maybe your house is “The Farmers House” simply because it is the color of a barn, your house has a story or a potential story waiting to be told. What? What is the nonsense about butterflies you ask? Well, it will help it stand out in the memories of the buyers.
There are 1, 238, 486 ways and counting to advertise a home for sale. It seems like every day there is a new company jumping into the mix with the next great revolution in real estate advertising. Open Houses, print advertising, opt-in email ad campaigns, websites, blogs, broker caravans, FSBO sites, brochure flyers, call capture 800 numbers, alternative marketing, television, radio, direct mail, canvassing. Virtual Tours, Talking Houses, Dream Homes, audio-blogging, online classifieds…this list could go on forever.
Consider a few, do them well, and do them consistently.
Up to this point, you have done quite a bit to get people to the house. So don’t waste it now that they are showing up.
It is very important that you don’t end up locked into a contract with a buyer who will not qualify for the financing necessary to close on the purchase of the home. Your Realtor will handle this part for you. Again, if you are not working with a Realtor, I strongly suggest you find a mortgage broker or a Realtor who will work with you to pre-qualify prospects in exchange for the leads you collect while your home is on the market. Pre-qualifying is taking a quick assessment (usually verbal) of the buyer’s financial, employment, and credit situation to make sure they are playing in their league. This information will later be verified by asset statements,, w-2’s, tax returns and credit reports when the lender goes for formal loan approval. But that, we will worry about later. In addition to the buyer’s ability to obtain financing, you will also want to be assured that your buyer is properly motivated to purchase the home. What is the reason for purchasing? Are they starting to work in the area and have no other place to go? Great! Are they planning on buying contingent upon the sale of their home? Make sure your buyers are effectively pre-qualified for financing and motivation.
Being perfectly honest, you have already done the most important things you can do to sell your home. If your home won’t sell with what has been done, than everything you do from here on out won’t help. Gotta have the fundamentals.
You do have the opportunity to enhance everything you have done. To speed up the process, and in the best cases when done right, you can create the feeding frenzy. Marketing and advertising your home.
Homes usually have a story to tell. Let them tell it. If not, create the story your house wants to tell. Whether you are “The Butterfly House” where colorful butterflies come every spring to pollinate (or whatever they do) or maybe your house is “The Farmers House” simply because it is the color of a barn, your house has a story or a potential story waiting to be told. What? What is the nonsense about butterflies you ask? Well, it will help it stand out in the memories of the buyers.
There are 1, 238, 486 ways and counting to advertise a home for sale. It seems like every day there is a new company jumping into the mix with the next great revolution in real estate advertising. Open Houses, print advertising, opt-in email ad campaigns, websites, blogs, broker caravans, FSBO sites, brochure flyers, call capture 800 numbers, alternative marketing, television, radio, direct mail, canvassing. Virtual Tours, Talking Houses, Dream Homes, audio-blogging, online classifieds…this list could go on forever.
Consider a few, do them well, and do them consistently.
Up to this point, you have done quite a bit to get people to the house. So don’t waste it now that they are showing up.
It is very important that you don’t end up locked into a contract with a buyer who will not qualify for the financing necessary to close on the purchase of the home. Your Realtor will handle this part for you. Again, if you are not working with a Realtor, I strongly suggest you find a mortgage broker or a Realtor who will work with you to pre-qualify prospects in exchange for the leads you collect while your home is on the market. Pre-qualifying is taking a quick assessment (usually verbal) of the buyer’s financial, employment, and credit situation to make sure they are playing in their league. This information will later be verified by asset statements,, w-2’s, tax returns and credit reports when the lender goes for formal loan approval. But that, we will worry about later. In addition to the buyer’s ability to obtain financing, you will also want to be assured that your buyer is properly motivated to purchase the home. What is the reason for purchasing? Are they starting to work in the area and have no other place to go? Great! Are they planning on buying contingent upon the sale of their home? Make sure your buyers are effectively pre-qualified for financing and motivation.
posted by iBlogger @ 3:54 PM
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