San Diego Real Estate | Sell Your Home

Wednesday, March 01, 2006

Putting Your Home On The Market

Now your home is ready to go on the market. The fun is just beginning.
Going on the market will mean a few things. Assuming you want to sell your home in the shortest amount of time for the highest price, you will want to make your house visible and accessible to the buying community. It is also time to make the decision on your offering price. You will want to get an update on comparable sales, find out what your competition is doing. If you haven’t already hired a Realtor, now is the time to do so. If you still insist on doing it yourself, you still need good information. You can find a Realtor who does a lot of open houses, let them know your situation, and tell them you will send all the buyer leads that you get to the Realtor in exchange for the most recent sales information, including active listings. Now price your home. You must understand how buyers shop for homes. They go out and compare and contrast features and benefits on homes based on their price. Although you may assume a buyer will just offer less because you are listing high so you can be ready to negotiate down, most buyers see an uphill battle for a house that has only so “x” amount more to offer the house “a” but is priced 20% higher. Price so the offers will come. You will net more in the end.
Aside from price, the second most important thing in getting your home sold is getting it in the San Diego multiple listing service, or whatever regional mls the home your selling is in. This is the central location all Realtors go, and the feed that provides home shoppers on the internet with the data they are searching. Now that everyone sees your home on the market, you will also need to provide them access to your home. Most Realtors work when their clients do not, so aside from having a vacant home where agents can show at anytime, you should be a phone call away so that you can vacate the premises while an agent is showing your home.

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